Brad Sugars is the Founder, Chairman and President of ActionCOACH, the world’s number one business coaching firm with more than 1,000 offices in 50 countries. Not only did he guide the company to new levels of growth over the past several years, but he also set direction in terms of vision and strategy for ActionCOACH worldwide. He is also responsible for the company’s culture – enrolling and inspiring the entire ActionCOACH team to live and abide by our 14 Points of Culture, guidelines that help set ActionCOACH apart as a company and that truly make it the world’s leading business coaching firm.

Why do you love working for ActionCOACH?
Satisfaction in businesses achieving success and turning around their lives and communities is one of the main reason I love working for ActionCOACH.

Tell us something interesting about yourself:
Dancing to a fusion of Zouk and Lambada and that is how I met my gorgeous wife.

What are your favourite past times?
Spending time with my daughter, watching movies, reading and cooking.

Favourite Holiday Destination?
Maldives

What’s your favourite quote?
“Change is my only Constant.” – By Me (It has been my quote since I was 14 yo)

Why do you love working for ActionCOACH?
The people and the difference our team makes.

Tell us something interesting about yourself:
I played Perchik in Fiddler on The Roof at The Basildon Towngate Theatre in 1997, everything since has been easier!

What are your favourite past times?
Being with our girls, tennis and cricket

What are your top three 14 points of culture?
Commitment – there’s a reason why it’s number 1, followed by Teamwork and Fun for obvious reasons.

What’s your favourite quote?
“We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.” – Jim Rohn

Why do you love working for ActionCOACH?
For me it’s all about making a difference, before developing the UK franchise with Ian, I was a coach myself and I love seeing the benefit that coaching can bring to businesses and owners and their families.

Tell us something interesting about yourself:
It was an honour to be invited on the Millionaire Panel at the UK launch of the movie ‘Think + Grow Rich’ by Napoleon Hill.

What are your favourite pastimes?
I love travelling with my family and friends and I am an avid Amazon shopper.

Favourite holiday destination?
St Lucia or New York

What are your top three 14 points of culture?
Fun, Team Work and Systems

Why do you love working for ActionCOACH?
Well in short ActionCOACH is all about abundance and helping others succeed, has a massive vision, and is at the forefront of business and personal growth…who wouldn’t love working here!

What are your favourite pastimes?
Playing games and having fun with my children. Nothing better than a summer day in the back garden playing all day long. BBQ, fun, smiles, laughter and many games!
Plus…fine single malt, taking my beautiful wife out for nice meals, family holidays and watching action movies!

What are your top three 14 points of culture?
Commitment, Excellence and Abundance

What’s your favourite quote?
‘Get busy living or get busy dying’

Why do you love working for ActionCOACH?
The people, the abundance, the drive to change and challenge the status quo.

Tell us something interesting about yourself…
My first public speaking engagement was at the White House in front of President Gerald Ford (I am ancient…)

What are your favourite pastimes?
Cooking, gardening, walking, cycling, going to festivals and concerts.

Favourite holiday destination…
Slovenia

What are you top three 14 points of culture?
Integrity, Ownership and Commitment.

Why do you love working for ActionCOACH?
We have an incredible team that gels well together even with our coaches that are spread out all over the country. Hearing client success stories and how they’re able to take their business to the next level is also satisfying to hear.

Tell us something interesting about yourself:
I can drift a car sideways if that’s interesting enough?

What are your favourite pastimes?
Motivational videos, going on long drives and working out.

Favourite holiday destination?
Far too many to list!

What’s your favourite quote?
“There’s a difference in thinking you are a champion and knowing that you are.”
― Matthew McConaughey